4GenNow Webinar – How Good Branding and PR can Help Your Startup

We were excited and honored to participate in the 4GenNow Webinar this month! Any time we can discuss marketing and branding with entrepreneurs is a joy. Take a look at our webinar presentation and head over to 4gennow.com/resources or youtube to watch the webinar and download the presentation here: LL – Webinar

Thank you to 4GenNow for your continued support!



How to Run a Small Business


How to Run a Small Business

So you started a business…now comes the challenge of actually managing the business and the employees – what are the critical things you should focus on? Well, here are some thoughts from other successful business owners.

Mary Cochran, Director of Marketing, SleepEasily.

Mary advises …take a step back from time to time.

Take the time at least once per year, or better quarterly, to get off-site with your top team even if that means just you taking a strategic look at your company. Review pricing, marketing, and sales goals. Check the internal and external factors that could affect the business in the next year. If you don’t do this, the day-to-day business can blind you to things that can harm your business. It also gives you direction to take for the following year.

Click To Tweet!click to tweet How to run a successful small business advice from Mary Cochran Director of Marketing SleepEasily
– Mary Cochran

Your Social Media Presence: Which Platforms are right for you?

“For a small to medium sized business, if you can only do one thing I’d put the effort there. Facebook in the beginning will be based on friends and clients; you can build a great referral base. There are many easy to do promotions to promote the website, the company and posts which will help build your client base,” Cochran explained.