122 Why Your Brand Comes First:
Marketing Mavens Mary Cochran and Alison Werning Share Tips For Women Entrepreneurs.
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How early should entrepreneurs invest in branding, marketing and earned media? It’s never too early according to marketing mavens Mary Cochran and Alison Werning, partners in the startup and hi-tech PR firm Launching Labs. We talk about how to create a differentiated message and story in a crowded and noisy marketplace – and why its a prerequisite of success in business.
