Digital Events for a Digital Age: Live and Recorded Events to Engage with Your Audience.
It is no surprise after a year of revolutionizing virtual events, they will be sticking around. There are many benefits to hosting online events. Allowing your audience to engage with the topic from behind their computer screen opens up many possibilities. So, do you host a live event, or a recorded event?
Recorded events give you the chance to perfect your pitch. It can be held in a studio, edited, and timed perfectly. This can require more work upfront, including your speakers coming to the studio in person, but will give you a professional and polished look.
Live events allow many people to engage simultaneously. These discussions require no travel or in person complications. High involvement can create a really productive Q and A session as well. These events are as close as we can get to in person interaction. Typically, a panel discussion thrives in a live setting.
It is up to you to personalize your event depending on your end goal. The beauty of hosting virtual events is you can get extremely creative, and participation numbers will increase no matter what, due to the accessible nature of these events.
Here are a few occasions that initiated the creative possibilities that virtual events hold:
–SBC Digital Summit hosted successful virtual expos for business networking and education.
–Tomorrowland an electronic music festival went virtual in 2020 with over 400,000 attendees.
–Priority Wine Pass hosted a virtual estate tour. This required planning ahead by sending attendees their at home wine tasting kits.
Continuing Virtual Events
Even with mask mandates lifting and the world opening up, many people are finding that these new virtual events allow for more global participation. In March, Matthew Mcconahey hosted the “We’re Texas” event to raise money for Texans affected by the sudden freeze. While the state of Texas had already lifted its mask mandates and was allowing in person events, they chose to stay virtual so more people could participate. The event raised more than $7.8 million for his Just Keep Livin Texas Relief Fund. ,
As events and regulations continue to change, it looks like the virtual get together is going to stick around in one form or another.
