How Branding & PR Can Help Your Startup with Launching Labs Marketing

We were excited and honored to participate in the 4GenNow Webinar this month! Any time we can discuss marketing and branding with entrepreneurs is a joy.

Branding and public relations can be a mystery to business owners. Many questions arise from business owners like:

– Should I get a logo off the internet or pay for one? How to decide?
– What should I look for expect?
– Do I need a news release? Why where does it go? Is that all I need to get in print, radio or TV?
– What do I get for my money?
– What can I do myself?

WEBINAR Slide Info:

Branding and Public Relations for Your Startup

Where are you?

• Do you have:
• Business plan?
• Company statement?
• Fact Sheet?
• Logo and branding?
• Website and/or Facebook page?
• Media and customers need somewhere to go
• Corporate video?

Branding What is it?

Branding is all of the ways you establish an image of your company in your customers’ eyes. -Shopify

• Look and Feel
• Logo
• Why? What if you Succeed? Logo (vectored)
• Brand Guideline Document for future use, Allows all vendors to communicate in the same language
• Business card
• Social media templates

Branding Examples

• Stacking Gurus
  • Brand Creation and Website design
• Zest Blog
  • Brand Creation and Web
• Westside Fisheries
  • Brand Creation

I have a business, now what?

Build Momentum

Public Relations What is it?

• At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization. — PRSA

PR and Marketing…the goal

Tell company story to it’s various public’s to increase awareness and manage perception

Our story, in our words

• Build relationships with influencers, media and employees via:
• News releases § Media Relations § Articles, blogs § Interviews
• Speaking opportunities § Awards
• Tradeshows

News Releases

• Do I need them?
• What are they?
• Where do they go?
• Will it get me articles?
• Vendors
• PR Newswire
• BusinessWire
• NasdaqWire

Media Relations

• Developing relationships with media and your company
• Getting articles and blogs for your company
• Backlinks for SEO
• Time
• Tools
  • Cision
  • Haro
  • Profnet

Next Steps

• Digital Marketing
• Inbound
• Organic
• Social Media
• Organic Advertising
• Email Marketing

What we can do for you

We’re offering a free 1 hour marketing and branding consultation. Mention the code: 4GenNowWebinar

Thank you to 4GenNow for your continued support!