Amazon Go store

Amazon Go Storms the Retail Barricades by David Pring-Mill

In DMNews, David Pring-Mill talks about Amazon Go stores, acceptance and branding.

Amazon Go store

“Branding and consistency will be key,” said Mary Cochran, co-founder of Launching Labs Marketing. “Products will have to be recognizable through other branding, marketing, and packaging efforts from both web and on-shelf presence. Good branding will enable customers to grab and go without research, or thinking too hard.”

https://www.dmnews.com/customer-experience/article/13034708/amazon-go-storms-the-retail-barricades

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