Logo & Branding
Morganne was brainstorming business names when she reached out. Picaroon Animal Hospital was the name she picked. “Pickaroon” is a campground in Wyoming which brings back memories her family camping trips, a happy place. She wanted her hospital to be a happy place for clients and so the name was born. A pickaroon is also a logger’s tool nicknamed “Man’s Best Friend”, so armed with the name and the image of a stethoscope and a pickaroon, we went to work on her logo. Collaborating with Morganne we chose her colors considering her likes and dislikes and ensuring the colors were not close to the other vets in the area, some of which are her close friends.
We came up with a clean and soft and natural color palate, gave her several options and fine-tuned.
Additionally, Dr. Patterson worked with Launching Labs to refine her tagline to round out her brand.
The pickaroon, the stethoscope and Morganne’s own dog’s paw print. Yes, this logo is uniquely Morganne’s, but can still represent the company as it grows!
Web Design
Website and Web Copy
While the logo and colors were being designed. We wrote on the copy for the website. Morganne provided much of it, and we fleshed out some of the ideas. We like to pull out the important content in different ways highlighting the key points visually. Dr. Patterson wanted clients to know that she provides clients with their options of wellness programs and treatments. She’s not a “my way or the highway” kind of doc.
We also needed to incorporate her prescription service so that the site would be a good user experience for her clients.
Her completed site ended up representing Pickaroon Animal Hospital in a perfect light.
Website Photos
For her new website, Dr. Patterson needed some both stock and new photos. While her new practice was being built, we were able to do a photo shoot of her with the Imagine Cattery kittens for her new website. Launching Labs also sourced some stock photos, focusing on finding female veterinarian models to fit with her practice.
