Crushing Your Marketing Plan For 2021

Let’s face it 2020 was an extremely difficult year in almost every way. It is impossible to ignore just how a global pandemic, business shutdowns and stay at home orders have changed the way businesses operate. It is time to move forward and crush your marketing in 2021. How can we navigate this new era?

Most importantly, after the turbulent year of 2020 marketing trends are showing a shift to optimistic advertisements. Enough of stating what is wrong, jump right into the positive side of things!

Our world is more digital than ever and its a must to capitalize on this. Virtual events are without a doubt sticking around. The question is live vs recorded? Consumers are looking for a substitute for in person events and this is the closest way to get there. Live events are a great way to engage customers in a personalized way. You can always send a recorded version as follow up.

A new year means cleaning out your email lists. According to Single Grain; 63% of consumers are highly annoyed with generic advertising blasts. With the overwhelming amount of technology shoved in our faces, more emails will end up turning customers away. This doesn’t mean not emailing your customers, just keep your lists up to date and segment according to users interests.

A common thread with each of these concepts is personalizing your advertisements. With social media being taken over by influencers and advertisements, consumers are begging for brands that make them feel special. Examine these statistics:

-In a Segment survey, 71% of consumers were frustrated that their shopping experiences were too impersonal.

-According to Evergage; 98% of marketers say personalization advances customer relationships.

-Singlegrain goes on to say, 80% say they are more likely to do business with a company if it offers personalized experiences

So, we can help the world move forward by staying optimistic in our marketing this year. Resist the urge to get drawn into the negative and lean toward anticipation of the future.

Take a deeper look into digital events and email marketing ideas in our upcoming posts!