Marketing a Smoke-Free Future by David Pringmill

Phillip Morris Industries (PMI) has invested over 4.5 billion USD in the development of its new products. More than 5 million adult smokers have switched to IQOS from cigarettes. The company currently has two applications pending with the FDA regarding the sale of IQOS and what the company characterizes as modified risk properties.

Mary Cochran, co-founder of Launching Labs Marketing, told DMN that the company also has to overcome the perception of distrust.

https://www.dmnews.com/customer-experience/blog/21008830/marketing-a-smokefree-future

Amazon Go Storms the Retail Barricades by David Pring-Mill

In DMNews, David Pring-Mill talks about Amazon Go stores, acceptance and branding.

Amazon Go store

“Branding and consistency will be key,” said Mary Cochran, co-founder of Launching Labs Marketing. “Products will have to be recognizable through other branding, marketing, and packaging efforts from both web and on-shelf presence. Good branding will enable customers to grab and go without research, or thinking too hard.”

https://www.dmnews.com/customer-experience/article/13034708/amazon-go-storms-the-retail-barricades

Launching Labs Interview at the 4GenNow Conference

Thanks to Jim Sugarman of 4GenNow for taking the time to visit with Launching Labs at his summit!

https://youtu.be/1002dyU1UDc

 

Bulldog Reporter – Agility PR Announcement

BulldogReporter-logo1

Alison Werning and Mary Cochran announced they are joining forces to form Launching Labs Marketing, a digital and traditional marketing agency combined with project and sales management services.

Cochran and Werning are coming together to offer small to medium businesses an effective array of marketing services. Cochran’s background is in public relations, marketing, and digital media with along with strategic operational skills. Werning spent years in logo development and editing branding for promotional materials. Her keen graphical eye and social savvy developed into digital advertising and marketing. Brought together on a long-term project they found their skills married perfectly for effecting growth in small to medium businesses.

O’Dwyers PR Announcement

O'Dwyer's PR Logo

Launching Labs Marketing, a Boulder, CO-based firm that combines digital and traditional marketing with project management, has been launched by Alison Werning and Mary Cochran. Previously, Werning was marketing manger and Cochran was director of marketing for Sleep Easily, a company that markets a device meant to help those with insomnia. Cochran was formerly director of marketing and social media at Catapult PR-IR. Launching Labs is targeting small to medium businesses, offering them branding, marketing, PR and sales consulting services. “Often small to mid-sized businesses have developed one part of their business, but have neglected others,” Cochran said. Werning adds that the new firm “can help quickly decipher what the gaps are and help to fill them.”

https://www.odwyerpr.com/story/public/9725/2017-11-13/news-firms.html

Your Social Media Presence

Your Social Media Presence: Which Platforms Are Right for You?

Social media done right can be an excellent asset to your business marketing efforts. But How can you choose the right social media platform(s) for your small business? Facebook, LinkedIn, Pinterest, YouTube, Instagram, Twitter — the list goes on and on.

Your Social Media Presence

 

13 ways your business can attract more social media followers

Social media and marketing pros share their advice for how small businesses can get more followers and likes on Facebook, Twitter and their LinkedIn company pages.

13 ways your business can attract more social media followers

How to Run a Small Business

 

How to Run a Small Business

So you started a business…now comes the challenge of actually managing the business and the employees – what are the critical things you should focus on? Well, here are some thoughts from other successful business owners.

Mary Cochran, Director of Marketing, SleepEasily.

Mary advises …take a step back from time to time.

Take the time at least once per year, or better quarterly, to get off-site with your top team even if that means just you taking a strategic look at your company. Review pricing, marketing, and sales goals. Check the internal and external factors that could affect the business in the next year. If you don’t do this, the day-to-day business can blind you to things that can harm your business. It also gives you direction to take for the following year.

Click To Tweet!click to tweet How to run a successful small business advice from Mary Cochran Director of Marketing SleepEasily
– Mary Cochran