O’Dwyers PR Announcement

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Launching Labs Marketing, a Boulder, CO-based firm that combines digital and traditional marketing with project management, has been launched by Alison Werning and Mary Cochran. Previously, Werning was marketing manger and Cochran was director of marketing for Sleep Easily, a company that markets a device meant to help those with insomnia. Cochran was formerly director of marketing and social media at Catapult PR-IR. Launching Labs is targeting small to medium businesses, offering them branding, marketing, PR and sales consulting services. “Often small to mid-sized businesses have developed one part of their business, but have neglected others,” Cochran said. Werning adds that the new firm “can help quickly decipher what the gaps are and help to fill them.”

News of Firms

Praytell, which is based in Brooklyn, is bringing another part of the communications process in-house with the launching of its own full-service film production studio, Praytell Films. The studio will make documentary and commercial films which will be incorporated into the agency’s creative communications services. Praytell creative lead Jon Chew will head the offering. John Urquhart, who has been creative director at Buzzfeed and The Daily Beast, is joining the agency as Praytell Films CD. “PR agencies shouldn’t only amplify content from other shops,” said Praytell founder Andy Pray. “There are times when we should be producing it, integrating the work into holistic communications campaigns that deliver across the earned, owned and paid spectrum.” Praytell is part of Project Worldwide.

The Daily Buzz, an hour-long entertainment and news program that airs on CBS-owned POP TV, has announced that it will accept and air public service announcements at no cost to agency and nonprofit clients. In addition to POP TV, television networks YouToo and Soul of the South run The Daily Buzz, giving it a reach of 120 million homes. The PSAs will be also be posted on all Daily Buzz social media platforms. The show, which features celebrity interviews and profiles, gossip and news, integrates paid publicity content into its programming. KEF Media acquired the trademark for The Daily Buzz and re-launched the show last June.

Launching Labs Marketing, a Boulder, CO-based firm that combines digital and traditional marketing with project management, has been launched by Alison Werning and Mary Cochran. Werning is marketing manger and Cochran is director of marketing for Sleep Easily, a company that markets a device meant to help those with insomnia. Cochran was formerly director of marketing and social media at Catapult PR-IR. Launching Labs is targeting small to medium businesses, offering them branding, marketing, PR and sales consulting services. “Often small to mid-sized businesses have developed one part of their business, but have neglected others,” Cochran said. Werning adds that the new firm “can help quickly decipher what the gaps are and help to fill them.”