Top 5 Logo Tips to Check for a Killer Brand Upgrade

We don’t believe in reworking a logo or even rebranding unless there is a real need. But it’s good to check your logo after it’s complete to ensure it is doing its best.

Launching a company is time-consuming and there are so many things to consider. Small business branding agencies can be invaluable during this time. Instead of asking your buddy to bang out a logo for you or even doing it yourself, if you have a professional do this you can free yourself to do other things, like selling. While in the scope of starting a business, the logo cost can be low compared to everything else involved, small businesses rarely spend the money to get a pro.

If you did have a budget logo built, here are some tips for looking at your logo with fresh eyes:

#1 Is the logo clean or does it look pixelated or fuzzy?

Sloppy design can give a feel of haziness or weakness.

Make sure your logo is as crisp and clean as possible.

#2 Do you have a black and white version?

It’s important to have versions that can be used on both black and white backgrounds.

Media websites, social media and print are an important use for these types of logos.

#3 Do you have a vertical and horizontal version?

Like black and white, there are times in advertisements or other websites that may require a different orientation.

Banners, letterheads and hats look best with a horizontal logo, while hoodies, bags and web look great with vertical logos.

#4 Do you have a version for apparel?

If you want to use on hats or shirts, you need a vectored version, not just a jpg or png. If you don’t have this version, you will pay more later when your vendor requests it.

Having a version with a limited number of colors is also ideal for screen printing which typically charges per color. A less detailed version may be necessary for embroidery since many machines can’t embroider tiny detail

#5 Do you have a brand guideline which tells you where and when to use it?

A brand guideline provides your logo’s definitions, colors, use and font families spelled out specifically for various uses. Many small businesses do this on the fly. If you don’t know your exact colors and fonts, it can water down your brand by using similar, but not specific fonts and colors.

Overall, does your logo represent your company? When you look at it, does your industry come to mind?

Your logo is your calling card and the unschooled graphic designer can make an image, but may not know how to make it clear, clean and representative. Many of these things can be fixed without a full rebrand.

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Top 5 Logo Tips to Check for a Killer Brand Upgrade

If you did have a budget logo built, here are some tips for looking at your logo with fresh eyes:

#1 Is the logo clean or does it look pixelated or fuzzy?

#2 Do you have a black and white version?

#3 Do you have a vertical and horizontal version?

#4 Do you have a version for apparel?

#5 Do you have a brand guideline which tells you where and when to use it?

Launching Labs Marketing

Phone: (720) 600-9059
Email: Info@launchinglabs.com

Top 5 Logo Tips to Check for a Killer Brand Upgrade

If you did have a budget logo built, here are some tips for looking at your logo with fresh eyes:

#1 Is the logo clean or does it look pixelated or fuzzy?

#2 Do you have a black and white version?

#3 Do you have a vertical and horizontal version?

#4 Do you have a version for apparel?

#5 Do you have a brand guideline which tells you where and when to use it?

Launching Labs Marketing

Phone: (720) 600-9059 Email: Info@launchinglabs.com

Phone: (720) 600-9059
Email: Info@launchinglabs.com