Logo & Branding
The team thought a logo pulled off the internet would work. They listened when we explained the importance of a unique logo, which perfectly represented them alone. It couldn’t be stolen or legally challenged. The primary colors were based on Norm’s high school colors which he always loved, so that started the theme.
After giving several possible paths to go down, they liked the idea of their own forms incorporated into the logo. They also wanted to highlight a triangle, which is the basis for their book and posture program.
No one could mistake that logo for any other fitness pros!
Web Design
Website and Web Copy
Remember, reporters won’t be interested without a legitimate website so that was a key to legitimatize the business. Media was important to them, so a website was in order.
We wrote the website copy with a lot of help from the book they had written providing consistency from the book to the site. The design features professional photographs of the team since they are so unique and remarkable. We found the ocean and their beach location completely complemented the colors, so we used that a lot.
Public Relations
Public Relations, Research and Media Relations
Soon they were off and running, so to speak. With Launching Labs’ help, Stacking Gurus garnered coverage locally and nationally and were featured in Women’s World, Health Professionals Radio, ACE Fitness, and others. To pitch their speaking to local businesses we created their marketing materials including business cards, a brochure, and a fact sheet.
We look forward to seeing where they go next!
Graphic Design
Graphic Design & Product Photography
With a business up and running, Stacking Gurus were looking for support materials. Launching Labs was able to create flyers, social media posts and photographed booked for Amazon and their new website. Graphic design materials helped them not only with their online presence but at in-person motivational speaking engagements in Southern California.
From the Stacking Gurus
We thought, being intelligent people we would be able to figure out all that was needed to be able to promote our new book “Stacking-Your Skeletal Blueprint for Posture.” Well, it soon became apparent that it was not the case. Without the guidance of these hard-working people, all our work would have been in vain. They are creative and tenacious in their approach.
We, my wife Deb and myself, are so very pleased with our direction and thank you for believing in our project.
Norm & Debbie Compton – Authors of Stacking- Your Skeletal Blueprint for Posture – Stacking Gurus
