Sleep Easily
Or the client that made Launching Labs happen
Website, Web Copy and Blog Copy
By 2016, Sleep Easily was changing their main product, so a revision to the website was in need. Launching Labs worked closely with the contracted web designers at The Last Mile to manage a top down revision to SleepEasily.com. The design featured buttons and professional photographs of the sleep process to highlight the benefits of using the Sleep Easily system.
In addition to SleepEasily.com, Launching Labs and The Last Mile developed DrShane.com to highlight his behavior sleep therapy practice.
For both websites, Launching Labs wrote the website copy with a lot of help from the Bruce Fredrickson and Dr. Shane with weekly meetings and open communication. From over 40 blog posts to the product description, all of the copy associated with the Sleep Easily brand was created in house by Launching Labs and the Sleep Easily team.
Public Relations
Public Relations, Research and Media Relations
With a need to gain Dr. Shane name recognition, we created a full public relations plan for both Sleep Easily and Dr. Shane to build brand authenticity and recognition.
The plan included a monthly news release, media outreach, social media, paid social ads and giveaways.
It wasn’t long before Richard was recognized in Shape Magazine, Dr. Oz, Reader’s digest and more.
Graphic Design
Graphic Design & Product Photography
With both the old and new Sleep Easily systems, product photos were essential. Launching Labs did photos of all of the products, including Junior wearing the Sleep Easily Eye Mask!
From Reviewers Guides to social media posts and print ads, we worked with Sleep Easily to create all of the necessary support materials. A great success was our ad in Innovation and Tech Today magazine.
Social Media
Social Media Marketing & Ads
To strongly market both the Sleep Easily system and Dr. Shane we heavily used social media posts, giveaways, and ads. Utilizing programs like Sprout Social, we built a following on Facebook, Instagram, LinkedIn and Twitter and created unique daily posts including posts based on event days and local activities.
Facebook ads worked in our favor with product giveaways and targeted sleep ads. We build a strong demographic to target through Facebook and saw very high engagement and results with every ad. We also created a hashtag list to use on both Instagram and Twitter for increased visibility.
Amazon
Amazon and Product Management
In 2016, Sleep Easily decided to switch their product from a book and downloadable MP3 files to a dedicated MP3 player, pillow speaker, eye mask and earplugs. With this product change and addition of 2 more SKUs, Sleep Easily decided to expand into selling on Amazon. Partnering with Amplio Digital, we managed everything from approving packaging design, barcode, SKU and ASIN creation, Amazon A+ page design & copywriting, Amazon giveaways and Fulfilment by Amazon maintenance.
From Sleep Easily
Launching Labs brings focused dedication resulting in superbly worded news releases and excellent utilization of Facebook ads, twitter, and other social media channels. I am impressed with how they track so many details with knowledge of each interacts with each other. Highly versatile in their roles, they bring innovative ideas to my projects. In addition, they contribute superb editing and offer graphic design ideas. I trust in and follow their advice.
Richard Shane, PhD – Founder, Sleep Easily
As the former CEO of 5 companies who has used the services of the principals of Launching Labs for the past two years, I would highly recommend them to any company who needs an experienced, results-driven and detail-oriented marketing services and social media savvy team to get them launched. I have invited them to use me as a personal reference with any company inquiring about their services
Bruce Fredrickson – Entrepreneurial Management & Launch Mentor, Sleep Easily
