Marketing Plan
Identifying your needs, understanding your industry and market, and developing a tailored approach to support your goals for growth. Everything starts with a plan.
Our Marketing Services
Mission, Vision, Values
Defining and knowing your company’s mission makes it easier to know what you stand for and how to interact with your market. Brand and culture work to provide a framework through which you can make good decisions.
Messaging and Narrative
Thinking through your messaging and crafting the right narrative can be the difference between a cohesive brand and confusion. We will help you create the most effective messaging to support your goals.
Competition and Market Research
Are your competitors beating you online? Do you even know who your competitors are? An in-depth analysis of what your competition is doing and who they are will arm you with the knowledge to stay competitive.
Graphic Design
We take a design-heavy approach to creating unique content that can be used across all platforms. From social media and digital advertising to trade shows and print content, we create beautiful and unique marketing materials such as brochures, presentations, stationery, and digital assets like social media content and print and online ads.
Marketing Retainers
Our retainer service allows you to achieve all your marketing goals for one monthly cost, giving you a pro-actively driven marketing roadmap for the year ahead.
Our Digital Marketing and SEO Services
Keyword Research
A well-researched list of target keywords is where search engine optimization (SEO) efforts begin. These are used in website messaging, social media, and targeted advertising.
Content Marketing and Blogging
Content marketing plays a huge role in most strategies. Custom content works to get you more touches on social media and is also the basis of SEO. We can develop, optimize, publish, and manage your blog creating a platform to engage your target audience online.
Email Marketing
Email marketing provides a unique opportunity to send targeted messaging directly to existing and potential customers. Email continues to be an effective, low-cost way to reach new customers and share your story. Whether you want to send company newsletters regularly or deliver on-demand promotions and announcements, getting the right data improves results.
Social Media Strategy
The number one most common mistake with social media is to get started without a plan. We build effective strategies for content creation, distribution, posting guidelines, and promotion.
Social Profile Management
We can provide high-level audits and guidance for social media, but we can also handle everything from strategy and implementation. Keeping up with social media can be time-consuming so our services are designed to lighten your load.
Social Media Advertising
Various social platforms continue to deliver serious results for businesses of all sizes. We can develop the campaigns and manage the budgets, targeting, and analytics for you.
Our Public Relations Services
Public Relations
Public relations has been transformed by social media, online publications, and shrinking news outlets. But you still need to tell your story. We help produce quality messaging, news releases, awards, speaking, and support trade-show appearances. Obtaining powerful coverage in local and national news and media outlets can be a daunting task but we can help make it happen.
Press Releases
Press releases are a staple of PR and SEO. We work closely with you to strategize the message, craft a press release, and obtain local and national pickups. Just want a news release but don’t quite have the know how? We do.
Media Relations
We will work with media professionals to get you exposure and build your authority. This often involves interviews and featured spotlights in local and national publications, digital magazines, and radio shows.
HEAR FROM OUR CLIENTS
Launching Labs Marketing helps us with public relations, marketing consulting and social media. Our news has gotten great pickup, the credibility it provided allowed us to land partners like University of Colorado and Coldwell Banker. We’ve noticed an uptick in traffic to our website and increased ad sales. The team is quick to respond and easy to work with, which makes my life easier.
We thought, being intelligent people we would be able to figure out all that was needed to be able to promote our new book “Stacking-Your Skeletal Blueprint for Posture.” Well, it soon became apparent that it was not the case. Without the guidance of these hard-working people, all our work would have been in vain. They are creative and tenacious in their approach.
We, my wife Deb and myself, are so very pleased with our direction and thank you for believing in our project.
Thanks to Launching Labs for stepping in on short notice and helping 4GenNow get our marketing off on the right foot. From revamping our marketing materials to writing our news releases, it took a lot off of our plates. In fact, I can’t imagine a release for a startup like mine being better written!! These guys are easy to work with and responsive! An unexpected surprise.
Launching Labs Marketing developed a website and social media strategies to promote my small business. Being able to update information and have easy access to information and my customers is key. The consultants at Launching Labs listened and understood my specific needs and I am very pleased with the success of my marketing plan. Our business relationship will continue to grow. No matter what your marketing needs may be, Launching Labs Marketing is the right choice. Thanks Alison, Mary and Jack!
Launching Labs brings focused dedication resulting in superbly worded news releases and excellent utilization of Facebook ads, twitter, and other social media channels. I am impressed with how they track so many details with knowledge of each interacts with each other. Highly versatile in their roles, they bring innovative ideas to my projects. In addition, they contribute superb editing and offer graphic design ideas. I trust in and follow their advice.
As the former CEO of 5 companies who has used the services of the principals of Launching Labs for the past two years, I would highly recommend them to any company who needs an experienced, results-driven and detail-oriented marketing services and social media savvy team to get them launched. I have invited them to use me as a personal reference with any company inquiring about their services
