Entries by mariluesk

Marketing a Smoke-Free Future by David Pringmill

Phillip Morris Industries (PMI) has invested over 4.5 billion USD in the development of its new products. More than 5 million adult smokers have switched to IQOS from cigarettes. The company currently has two applications pending with the FDA regarding the sale of IQOS and what the company characterizes as modified risk properties. Mary Cochran, […]

Amazon Go Storms the Retail Barricades by David Pring-Mill

In DMNews, David Pring-Mill talks about Amazon Go stores, acceptance and branding. “Branding and consistency will be key,” said Mary Cochran, co-founder of Launching Labs Marketing. “Products will have to be recognizable through other branding, marketing, and packaging efforts from both web and on-shelf presence. Good branding will enable customers to grab and go without […]

Bulldog Reporter – Agility PR Announcement

Alison Werning and Mary Cochran announced they are joining forces to form Launching Labs Marketing, a digital and traditional marketing agency combined with project and sales management services. Cochran and Werning are coming together to offer small to medium businesses an effective array of marketing services. Cochran’s background is in public relations, marketing, and digital media […]

O’Dwyers PR Announcement

Launching Labs Marketing, a Boulder, CO-based firm that combines digital and traditional marketing with project management, has been launched by Alison Werning and Mary Cochran. Previously, Werning was marketing manger and Cochran was director of marketing for Sleep Easily, a company that markets a device meant to help those with insomnia. Cochran was formerly director […]