Web Strategy
Web and internet strategy with online presence planning across your website and social media
Website Consulting Services
Design
Website design and development tailored to your company to optimize the user experience
Optimization
Web optimization and performance planning across all channels including websites, search engines, and social media
Copywriting
Copywriting and messaging reflect your business so that your website represents your unique offerings in the language you want
With almost 2 billion websites out there, how do you make yours stand out? With a tailored website that is responsive, dynamic, and uniquely represents your company. Whether you are planning to launch and need a new website or need to fix your current site’s performance, we can help. We evaluate everything from your branding to your website’s layout, messaging, and performance.
Brand Consulting Services
Brand Identity Analysis
Brand Identity Analysis to assess your brand’s visual place in the market
Logo Design
Logo design and creation to ensure your brand is represented in an interesting and authentic way
Brand Guideline Creation
Brand Guideline Creation for internal use so employees and contractors keep your brand image consistent. It is a guide for your brand listing colors, fonts and logo variations
Online Implementation
Online brand implementation of web and social media presence to keep the branding consistent on all platforms
For new businesses and startups, it’s important to start off on the right foot with a quality brand representation, both visually and in messaging. We analyze your organization to help build a consistent presence. Picking colors, creative logo design to compelling naming, and messaging helps create an identity people want to do business with.
For established businesses, we evaluate your brand identity and how it has been performing. Sometimes a logo just needs to be cleaned up or refined. Other times the whole company name, URL, logo, and coloring need to change. We will work with you to determine which direction to take your business so you can stand out in your marketplace.
Company name research, URL selection, availability research, trademark considerations, and competitive usage are vital for startups and brand reboots. Too few startups invest enough (or any) time researching the name that they’ll use for years to come.
Marketing Consulting and Execution Services
Digital Marketing Strategies
Digital marketing strategies to increase conversions and build brand loyalty
SEO Strategies
SEO strategies to boost traffic and achieve greater visibility in your space
Social Media Strategies
Social media strategies to generate better brand awareness, online presence, and engagement with your market
Paid Media Strategies
Paid advertising strategies, also known as Pay-Per-Click or PPC works to generate better brand awareness, engagement, and revenue through digital ads
Email marketing, newsletters, brand partnerships, content creation, giveaways, social media marketing, and ad campaigns — this is only a small example of how far-reaching your marketing efforts can be.
We create a cost-effective, efficient strategy with market research, performance tracking and monitoring, A/B testing, and campaign optimization.
Startup Consulting Services
Customized Strategy and Planning
Customized strategy and planning to set goals for long-term success tailored to align with the organization’s size, workforce, and market share
Competitive Analysis
Competitive analysis to outperform the competition in your market
Advisory Services
Advisory services on an ongoing basis to be a resource for you and your employees to fit the current needs of your growing business
Project Management
Providing the advising and management tools to help you navigate issues early and to make sure everyone shares your vision when it comes time to get your startup off the ground
Studies show that approximately 20% of new businesses fail during their first two years, and 45% in the first five years. Only 25% of companies make it to 15 years or more. We recognize that the goal for many startups isn’t to exist for 10, 15, or 20 years, but to be as successful in their space for as long as it benefits the founders and stakeholders.
There are three core strategy pillars we work with for a successful startup business: A strong brand identity, a detailed and realistic business strategy, and a solid product or service. Without all three of these pillars working together, it is easy for a company to fail. We have seen amazing products fail because the company relied solely on a good product and nothing else.
We research and analyze your market and competition, defining investment possibilities and strategic partnerships, and establish streamlined management practices. We focus on laying the groundwork to help you grow.
HEAR FROM OUR CLIENTS
We thought, being intelligent people we would be able to figure out all that was needed to be able to promote our new book “Stacking-Your Skeletal Blueprint for Posture.” Well, it soon became apparent that it was not the case. Without the guidance of these hard-working people, all our work would have been in vain. They are creative and tenacious in their approach.
We, my wife Deb and myself, are so very pleased with our direction and thank you for believing in our project.
Launching Labs Marketing helps us with public relations, marketing consulting and social media. Our news has gotten great pickup, the credibility it provided allowed us to land partners like University of Colorado and Coldwell Banker. We’ve noticed an uptick in traffic to our website and increased ad sales. The team is quick to respond and easy to work with, which makes my life easier.
Launching Labs brings focused dedication resulting in superbly worded news releases and excellent utilization of Facebook ads, twitter, and other social media channels. I am impressed with how they track so many details with knowledge of each interacts with each other. Highly versatile in their roles, they bring innovative ideas to my projects. In addition, they contribute superb editing and offer graphic design ideas. I trust in and follow their advice.
“As the former CEO of 5 companies who has used the services of the principals of Launching Labs for the past two years, I would highly recommend them to any company who needs an experienced, results-driven and detail-oriented marketing services and social media savvy team to get them launched. I have invited them to use me as a personal reference with any company inquiring about their services”…Bruce Fredrickson
