Your Social Media Presence: Which Platforms Are Right for You?
Social media done right can be an excellent asset to your business marketing efforts. But How can you choose the right social media platform(s) for your small business? Facebook, LinkedIn, Pinterest, YouTube, Instagram, Twitter — the list goes on and on.
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So you started a business…now comes the challenge of actually managing the business and the employees – what are the critical things you should focus on? Well, here are some thoughts from other successful business owners.
Mary Cochran, Director of Marketing, SleepEasily.
Mary advises …take a step back from time to time.
Take the time at least once per year, or better quarterly, to get off-site with your top team even if that means just you taking a strategic look at your company. Review pricing, marketing, and sales goals. Check the internal and external factors that could affect the business in the next year. If you don’t do this, the day-to-day business can blind you to things that can harm your business. It also gives you direction to take for the following year.
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